About Betty

About Betty Ferreira FCPA, FCMA

Betty Ferreira is the founder of Goodcasting and Goodcasting Academy.

As a Social Purpose Transformation Strategist and Keynote Speaker, Betty inspires leaders to adapt, prepare for, and create the future.​ Betty’s purpose is to inspire government, corporations and nonprofits to adopt business models, values and mindsets that will accelerate a future of good for humanity.

​Betty provides speaking, training and consulting services for social purpose initiatives in the areas of:

  • financial and strategic transformation
  • business model transformation
  • digital and technological transformation- turnarounds, restructuring and mergers and amalgamations
  • risk management framework design and analysis.

Betty has 30 years’ experience with transforming organizations and government to help them to achieve a social impact.

As a former CEO of nonprofit-organizations and as a consultant strategist, she has worked with well over a hundred organizations and taught thousands of individuals that are inspired to create a future of good.

​As a speaker and trainer Betty has spoken to and taught thousands of individuals that are inspired to create a future of good. Betty is a gifted speaker, her audiences find her thought provoking, humorous and inspiring.

Known for creating many “A Ha!” moments in her speaking engagements, audiences find that Betty has the rare ability of synthesizing technical complex information and communicating it in a clear, useful and systematic way.​

Betty has a background that includes a master’s certificate black belt in Lean Six Sigma; she is trained in foresight, futurism, blockchain, agile and human-centered design, and has been a member of the Chartered Professional Accountants of Ontario since 2013.

She received the designation of Fellow by CPA Ontario in 2018.